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The simple rule of thumb is that content matters. Google and other search engines base their query results on website content. If the content isn't there, neither is the high ranking. Plus, it's always good to be on top! Put your most relevant keywords and search terms in the title, description, and first few lines of your website text and content. However, Google will penalize your site if you overload it with irrelevant keywords or hidden search terms. Also, Google is a stickler about the rules. They make the rules and if you want to improve search rankings then you MUST play by them. Here are some guidelines:
DO'S
1. Make your website easy to navigate. Have a plan for your page hierarchy and make sure your links are clearly defined.
2. Create a site-map so to insure quick and accurate indexing of your websites pages.
3. Come up with essential and precise keywords. Use them as link anchor text. If you have a blog, use them as the "category" titles and in your individual post titles.
4. Make sure plain text image tags use your relevant keywords as well. Search engines only index plain text tags and not keywords or text embedded in image files.
5. Make sure you have no broken links.
6. Make sure your HTML tags are accurate.
7. The "robots.txt" file should be updated and accurate and not block the Google Crawler Bot.
DON'Ts
1. Do not put irrelevant content on your website as a way to improve search engine rankings. It will do the opposite. All keywords and content must be related and add value to the search.
2. Avoid tricks and "link schemes" designed to improve search engine rankings. They don't work and many are just a way for someone else to make money.
3. Do not include "hidden links" or hidden text."
4. Do not send automated queries. Websites should be manually submitted to search engines for optimum results.
5. Do not create "doorway pages" filled with repetitive content that are used to push users to an affiliate program or other sales page.
If you want to improve search engine rankings start with these simple guidelines. Search engine optimization is not an exact science and the rules are constantly changing. However, the list of "do's" and "don't" above will never change.
If you were to talk with a search engine marketing counselor, they would have certain tips to give you. There are many websites these days are not optimized for the search engines. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.
If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their scrutiny upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these propositions. This article will talk more about this.
The first of the six aspects a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.
The second component often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.
A search engine marketing consultant will also examine page optimization of your website. This is all-important because your website will have a set of different keywords and certain keywords are used for certain pages.
Search engine marketing services companies place great emphasis on site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly which is not good for your business.
Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.
You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.
Can you not see the significance of these operations if you were a search engine marketing consultant? There are established steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website's chances for success.
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