Tuesday 12 August 2008

Social Media Optimization: A New SEO Technique

Social Media Optimization is a term that has come in the limelight lately. It is a new online marketing strategy of advertising. Advertises recognize the reach of social media and want to take the full advantage of it. As per Wikipedia “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and blogs.”

Social media optimization is to build a community to rally around. These are all websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth.

In search media optimisation, there is an attempt to make your website visible in the social media. The basic concept of social media optimisation is to implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines.

There are some fundamental rules of Social media optimization.

1. To increase your link ability - Do blogs, content, aggregation etc.

2. Make tagging and bookmarking easy - include calls to action for users to tag, bookmark and Digg your stuff.

3. Help your content travel – should have diversified content to increase the mobility of content.

4. Reward inbound links - List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).

5. Encourage the mashup - Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.

6. Be a User Resource, even if it doesn’t help you - Add value and outbound links, even if it doesn’t help in the short term, it will in the long.

7. Reward helpful and valuable users - Give your contributors and readers the recognition they deserve.

8. Know how to target your audience – knowing your target audience is a very significant thing. You can’t cater to everybody’s need. You will have to be practical for who your target people are. There is always going to be a certain audience you can appeal to and others that you can't. So find out what appeals them and what can you give them.

Social media sites are also going to be the big ad revenue generating sites. Social media marketing, if done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.



Paid Social Networking

Tags:- Social media optimization, Social media optimisation, Social media marketing, Socialmediaoptimization, Search engine marketing, Search engine optimization, SMO, SEO




About the Author

For more information about Social media optimisation, SEO, Social media optimization, Social media marketing, Socialmediaoptimization visit: www.socialmediaoptimization.co.i. Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative.

An Increasing Internet Culture – Social Media Optimization

Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.

Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.

Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.

There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.

With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.



Paid Social Networking

Tags:- Social media optimization, Social media optimisation, Social media marketing, Socialmediaoptimization, Search engine marketing, Search engine optimization, SMO, SEO




About the Author

For more information about Social media optimisation, SEO, Social media optimization, Social media marketing, Socialmediaoptimization visit: www.socialmediaoptimization.co. Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative.

Social Networking Sites: Culminating Technology With Latest Service

The importance of social networking has been further realised with the introduction of social network sites. These websites make it possible for people to access the services and stay connected with the various features of call making. The user-friendliness of the system is more often determined with the innumerable options that make the online networking so fascinating.

The social networking sites have now spread their wings and customers get to rely on them as they provide a great means to connect with everyone. The users so can stay informed about the developments in their business with the social networking sites. Thus this system is not just meant for social networking but they are also meant for online networking. The user has a lot to do with this system for it brings entertainment and fulfills professional needs.

This method is a marvel and users can make the best use of it to involve themselves in online networking. The users just have to come online to involve themselves in conferencing. For example, if someone wants clarification about something then he or she simple has to bring others online by giving a call. Then one can put questions and clarify every doubt that may come to ones mind by conferencing with the other person. This is how business flourishes with this system.

Business networking online has thus been possible with the social networking technology flourishing at a rapid pace. Live chat and instant messaging make the system more comprehensive and users can now make the best use of the contemporary utilities of the system. The online social networking can solve every problem related to customer service. It includes social networking solutions with exclusive coupons and deals. As customers get the latest deals, so they can register on the social networking sites. Customers with these offers in hand feel that they have added value that make them very special and elated. They can now build upon their online networking and at the same time use it to help themselves in their business ventures.

Paid Social Networking

For business it is beneficial to avail the social networking services. This is because one can have a cut in the number of employees. With social networking it becomes possible for an employee to reply to all questions and calls raised by the customer. So, this system increases the efficiency and helps to reduce stress in employees of an organisation. It is also true that this system is not the right answer for every kind of business. But, they serve a very competitive and business-oriented service. This technology is a way out and people can actually think out of the box to get the best outcomes in business and in their personal life.

The technology has made it possible for people to access social network sites from any part of the world. So, now people find it possible to access its services with the latest in technology. So, the whole world has become a single place with people interacting with each other on these social network sites. These sites also have the provision of exchanging files that may be images, videos and text files.

Create your own online social network with online networking service.

Article Source: http://www.articleset.com



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